Hello, we’re Socha

Culinary-minded optimists building brands people love

Our work


Building a new household brand with an authentic story to tell

  • Market Research
  • Brand Strategy & Positioning
  • Naming
  • Brand Identity
  • Packaging Design
  • Website
  • Sales Materials
Socha - Bocallena
Our work


As lovers of chocolate, working with Cholaca is a true treat.

  • Brand Strategy
  • Messaging Framework
  • Content
Socha - Cholaca
Our work


A local favorite poised for growth gets a new, well, everything.

  • Brand Strategy & Positioning
  • Rebrand
  • Packaging Design
  • Website
  • Sales Materials
  • Loyalty Program
Socha - Sawatch
Our work


Better understanding the audience to protect the future of farming.

  • Market Research
  • Messaging Research
  • Messaging Architecture
  • Messaging Toolkit
Socha - CDA
Our work


Finding new ways to win over customers’ taste buds.

  • Market Research
  • Brand Strategy
  • Rebrand
  • Store Redesign
  • Rebrand Launch
Socha - Snarfburger
Who we are

We’re passionate about good food and the good people behind it.

Socha is a group of strategists, creatives, and hard-working problem solvers proving to the world that goodness and profitability are not mutually exclusive.

We believe companies with a clear sense of purpose will be the ones to innovate, thrive, and prosper. And we know our team’s ability to help you tell your story with ease and originality has a direct, positive impact on your business.

Whatever you produce, craft, or carry, we’re committed to making it matter – for you, your team, your customers, and for the planet.

What we do

Socha services

  • Consumer Research
  • Market Research
  • Competitive Research
  • Core Research
Brand strategy
  • Positioning
  • Mission & Vision
  • Brand Promise
  • Brand Truths
Brand assets
  • Website Design
  • Packaging Design
  • Digital & Print Collateral
  • Photography & Video
  • Merchandise & Event Material
  • Go-to-Market Strategy
  • Marketing Plans
  • Campaign Development
  • Content Strategy
Brand dev.
  • Brand & Product Naming
  • Brand Identity
  • Brand Messaging
Ongoing support
  • Brand Asset Creation
  • Strategic Advisory
  • Brand Evaluation & Evolution
Why we do it

From our founder

We’re on a mission to build brands for the changemakers and bold visionaries that are reimagining how the world works and the role
food can play in global change.

Not only are we hungry to roll up our sleeves and be a part of something great, we have the experience to bring your purpose to life and help make the impact you know (and we know) your brand is capable of making.

Kristine Root - Founder, Socha Branding
Kristine Root - Founder, Socha Branding
Who we work with


  • Sawatch Artisan Foods
  • Bocallena
  • Boulder County Farmers Markets
  • Candela
  • Clear Fork Cider
  • Cholaca
  • Kejoy
  • Colorado Department of Agriculture
  • Snarf's Sandwiches
What they’re saying

Good words from good people


“Socha helped us find our voice, added depth, and clarified why we are here and who we are serving. They understood all of the information already existed, and just needed to be uncovered. They helped our message become more precise, appealing and direct, which has been extremely valuable.”

Alexa Daniels, Founder


“Kristine is smart as hell, passionate about her work and extends that passion to her clients. She’s a super great person too.”

Ira Leibtag


“Socha expertly guided us through an intense marketing project, and helped our organization win a several hundred thousand dollar marketing grant with her careful planning, analysis, strategy and foresight. They are at the top of their game.”

Nancy Coppom

Bound digital

“Socha is customer-focused, buttoned up and great at driving the right solutions for their customers. They are also a lot of fun to work with.”

Austin Power


“The work is well-researched, creative, and puts the customer at the center of the strategy. I would highly recommend working with Socha.”

Josephine Agrawal

Social good tastes better

Social good tastes better

How to work with Socha

Get in touch

Ready to put ideas into action? Let’s talk. We’ll let you make the first move

[email protected]